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  • What is inbound and outbound marketing
  • What is outbound marketing

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    Difference between Inbound Marketing and Outbound Marketing

    1. Inbound Marketing: 

    Inbound Marketing is a technique to attract customers to buy products and services with the help of Social Media Marketing, Content Marketing, Search Engine Optimization, and branding, etc. 

    Some examples of inbound marketing tactics include:

    • Content marketing (blogs, articles, e-books, webinars, etc.)
    • Search engine optimization (SEO)
    • Social media marketing
    • Email marketing
    • Video marketing
    • Referral marketing

    Advantages of Inbound Marketing:

    • Cost-effective: Inbound marketing is often more cost-effective than outbound marketing as it focuses on organic traffic and creating valuable content that can be shared across various channels.
    • Builds credibility: Inbound marketing helps businesses build trust and credibility with their target audience by providing valuable information and resources that address their needs and pain points.
    • Better engagement: Inbound marketing allows for more engagement and interaction with the target audience, as it focuses on creating conten

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